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The very first time I heard of Earth Hour was in primary school during a values education class, that week’s theme was about caring for the environment. Since then, Earth Hour was etched as a familiar name in my mind but little did I know...
Sudhanshu Sarronwala, Executive Director, Communications & Marketing at WWF International, reflects on eleven years of Earth Hour and the significance of Earth Hour 2020.
Every year, we countdown together across the globe to celebrate Earth Hour and take one iconic action: switch off the lights.
But it is so much more than that. It is a symbol of unity. It is a symbol of hope. It is a symbol of power in collective action for nature.