---
title: New global initiative to help transform the rubber market
description: We’re proud to be a founding member of the Global Platform for Sustainable Natural Rubber, an important new initiative to help increase the supply and use of sustainably produced natural rubber.
image: https://latest.earthhour.org/hubfs/small_ww266415_1_688014.jpg
---

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# New global initiative to help transform the rubber market

Posted on 19 May 2019

We’re proud to be a founding member of the Global Platform for Sustainable Natural Rubber, an important new initiative to help increase the supply and use of sustainably produced natural rubber.

Unsustainable and illegal rubber production is threatening many Southeast Asian forests and is increasing in Central Africa. Consumption of natural rubber has doubled over the past 40 years, driven mainly by the demand for vehicle tyres. Unsustainable rubber production can lead to deforestation and forest degradation − impacting wildlife, such as elephants and tigers, and the communities who rely on forests for their livelihoods.

The 39 founding members of the Global Platform include tyre companies, car makers, civil society organizations and rubber producers, processors and traders. The platform will develop sustainable natural rubber standards, as well as ways for these to be implemented and monitored to ensure companies live up to their commitments.

![small_ww266415_1_688014](https://latest.earthhour.org/hubfs/small_ww266415_1_688014.jpg) **

Pictured is rubber farm owner Aung Khon in Myanmar.

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![small_ww266415_1_688014](https://latest.earthhour.org/hubfs/small_ww266415_1_688014.jpg)

Pictured is rubber farm owner Aung Khon in Myanmar.

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