Millions unite online making Earth Hour 2020 one of the largest virtual movements for the environment

Posted by Earth Hour

People from a record-breaking 190 countries and territories supported Earth Hour 2020 in the midst of the COVID-19 outbreak.

  • #EarthHour and related hashtags trended across 37 countries on Twitter and Google Search.
  • Environmental activist Greta Thunberg, Pope Francis, UN Secretary General Antonio Guterres, among other influential leaders, as well as numerous celebrities, supported Earth Hour 2020 to draw attention to the nature and climate crises.

 

29 March 2020, Singapore - Global leaders, celebrities, individuals and businesses from 190 countries and territories came together on Saturday, 28th March, to lend their support for the planet. A people-led movement, Earth Hour 2020 beautifully exemplified the resilience of the human spirit amid a crisis. At a time when people across the globe are battling a health crisis of an unforeseen scale, and many countries are under complete lockdown, supporters rose to the challenge of marking Earth Hour with online events. Earth Hour 2020 generated over 3 billion social media impressions globally and its related hashtags trended across 37 countries on Twitter and Google search, making it one of the most successful online events in its history.

 

Many renowned public figures, environmental activists and celebrities from across the globe supported Earth Hour 2020 to draw attention to the nature and climate crises. UN Secretary General Antonio Guterres, Pope Francis, environmental activist, Greta Thunberg, Canadian Prime Minister, Justin Trudeau; Indian film star Amitabh Bachchan ; UN Environment Goodwill ambassador Dia Mirza, Kenyan singing sensation Nikita Kering, Colombian model Claudia Bahamon and British Singer Songwriter, Cat Stevens were among the many public personalities who participated in Earth Hour this year.

 

Marco Lambertini, Director General, WWF International, said "The success of this year's Earth Hour is a testimony to the incredible human spirit and the power of collective action. At a time when the world is facing an unprecedented challenge in the face of the COVID-19 outbreak, the need to unite and make our voices heard for a more harmonious relationship with the planet has never been greater. People from across the globe responded to this call for action by coming out in support for protecting the planet, and inspiring others to commit to halting nature loss with innovative online campaigns and events. I truly applaud their unflinching commitment for a sustainable future. As Earth Hour 2020 comes to a close, I urge you all to continue to work in solidarity with each other to safeguard the future of our planet. Let's look after one another and our one shared home.''

 

As a symbolic gesture of support to Earth Hour 2020, over 100 iconic buildings including the Sydney Opera House, the Eiffel Tower, Sheikh Zayed Grand Mosque, Tokyo Skytree, Brandenburg Gate, the Colosseum in Rome, Taipei 101, Shanghai Oriental Pearl Tower, Beijing National Stadium, the Ali Qapu Palace, the Hellenic Parliament in Greece, YTN Seoul Tower, Panama Canal, Moscow Kremlin, Tower Bridge in London and the Victoria Harbour in Hong Kong, switched off their lights, to invite urgent action against nature loss and climate change. Additionally, millions of people around the world switched off the lights of their homes in solidarity with the movement.

 

Earth Hour 2020 mobilized people across continents to raise their voices on environmental issues affecting their nations.

For more information, please contact:

Lotika Mehta. Manager, Media Relations. Email: lmehta@wwfint.org

Kanika Kohli. Communications, Media Specialist. Email: kkohli@wwfint.org

 

 

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Notes to the Editors:

 

Earth Hour Impact

Starting as a symbolic ‘lights out’ event in 2007, Earth Hour has grown to become a true mass

movement exemplifying the power of people in driving seismic changes. The spirit of Earth Hour

was demonstrated recently in Uganda which announced a ban on plastic use following an Earth

Hour lead-up march on 13 February against the ill-effects of plastic pollution. This is not a stand-alone example.

 

Previously, the movement helped create a 3.5 million hectare marine-protected area in Argentina and a 2,700-hectare Earth Hour forest in Uganda, ban all plastics in the Galapagos in 2014, plant 17 million trees in Kazakhstan, light up homes with solar power in India and the Philippines and push new legislation for the protection of seas and forests in Russia. Just last year, French Polynesia moved to protect 5 million square kilometres of its seas to preserve ocean ecosystems.

                                                           

 

Link to the Earth Hour 2020 Global Highlights Video

Link to virtual events

Link to the Earth Hour 2020 Photo Gallery

Link to the Earth Hour global b-roll footages

Link to Earth Hour highlights Infographic

Link to Earth Hour site

Watch the Earth Hour 2020 Official Video featuring Rock the World by The Script

 

 

About Earth Hour 

                                      

Earth Hour is WWF's flagship global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become one of the world's largest grassroots movements for the environment, inspiring individuals, communities, businesses and organizations in more than 180 countries and territories to take tangible environmental action for over a decade. Historically, Earth Hour has focused on the climate crisis, but more recently, Earth Hour has strived to also bring the pressing issue of nature loss to the fore. The aim is to create an unstoppable movement for nature, as it did when the world came together to tackle climate change. The movement recognizes the role of individuals in creating solutions to the planet’s most pressing environmental challenges and harnesses the collective power of its millions of supporters to drive change.                                                        

Earth Hour is kindly supported by Germany’s Federal Ministry of the Environment, Nature Conservation and Nuclear Safety with funding from the International Climate Initiative (IKI), as a part of the project “Scaling up Biodiversity Communication”.        

                           

About WWF

 

WWF is an independent conservation organization, with over 30 million followers and a global network active in nearly 100 countries. Our mission is to stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit https://wwf.panda.org/wwf_news/press_releases/ for the latest news and media resources; follow us on Twitter @WWF_media

                                               

Topics: Press Releases