---
title: AN “ECO-WAKENING” AS PUBLIC SUPPORT FOR NATURE GROWS
description: Forests are vitally important to the future of people and wildlife around the world. So we’re delighted to report on new research by WWF, as part of the Trillion Trees initiative, which reveals that an estimated 58.9 million hectares of natural forest have grown back since 2000.
image: https://latest.earthhour.org/hubfs/Small_WW1111922-3-1.jpg
---

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# AN “ECO-WAKENING” AS PUBLIC SUPPORT FOR NATURE GROWS

Posted on 27 June 2021

Individuals around the world have a crucial role to play in supporting and taking action for a better future for people and nature. So it’s fantastic to see [WWF-backed research](https://updates.panda.org/eco-wakening-the-final-catalyst-needed-to-encourage-leaders-to-act), across 50+ countries with over 80% of the world’s population, show a significant increase in public concern about nature over the past five years – something we call **“eco-wakening”**. A new [WWF survey](https://updates.panda.org/links-to-covid-19-pandemic-means-consumption-of-wildlife-drops) across China, Myanmar, Thailand, US and Vietnam shows very strong support for government action to tackle deforestation and high-risk wildlife trade – two key drivers of diseases such as COVID-19 that jump from animals to humans. We also welcome another [WWF-commissioned survey](https://www.worldwildlife.org/publications/demand-under-the-ban-china-ivory-consumption-research-2020) in China that shows a significant reduction in consumer demand for elephant ivory since the country banned its ivory market in 2017. Many millions of people around the world are demanding a more sustainable way of life – but even more need to get on board! 

![Small_WW1111922-3-1](https://latest.earthhour.org/hubfs/Small_WW1111922-3-1.jpg) **

The 'eco-awakening' is here. We've entered a new era of change - perhaps the most important era for the future of humanity and our planet. © Richard Edwards / WWF-UK

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![Small_WW1111922-3-1](https://latest.earthhour.org/hubfs/Small_WW1111922-3-1.jpg)

The 'eco-awakening' is here. We've entered a new era of change - perhaps the most important era for the future of humanity and our planet. © Richard Edwards / WWF-UK

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